2013 Shanghai Tourism Festival (Chinese name: 上海旅游节) will be held during Sep.14 – Oct.6. This festival has been held for more than 20 times since 1990.

The activities cover several major categories and nearly 40 programs, including sightseeing, leisure, entertainment, recreation, sports, exhibition, food and shopping.

During the festival, up to 52 scenic spots, 9 Huangpu river cruising companies and 20 brand hotels will provide special offers to satisfy the consumption demands and provide benefits to all visitors and citizens.

Shanghai Tourism Festival attracts many guests from both foreign countries and China. Why don’t you come to Shanghai to enjoy the grand festive occasion and experience colorful life in autumn?

Below is the opening parade information.

Date: September 14, 19:30-21:30
Location: Central Huaihai Road (from South Xizang Road to South Shaanxi Road)

Decorative floats with cultural performances will bring enormous excitement and pleasure to millions of people lining the bustling Huaihai Road.

For detailed information, please check Shanghai Tourism Festival official website.
http://en.tourfest.org/htdocs/tourism_festival.aspx